A mobile media advertising opportunities forum
was held recently in Lagos, Nigeria. The
forum which was organized by MTN Business, (The business-to-business unit of
MTN Nigeria) in collaboration with In Target Africa, elaborated on the new business
opportunities in the Nigeria advertising industry due to the increasing use of
mobile devices.
According
to MTN Business, in a world where more and more of our daily critical
activities are increasingly done on the go, mobile devices have emerged the
next viable platform which today’s marketing professionals interested in
delivering effective integrated marketing communications campaigns can no
longer afford to ignore or leave out.
The
forum also emphasized on the value of the MTN Mobile Ads service, which
offers advertising managers and brands the chance to connect directly with
mobile phone users. The service includes a display of channels that can be
mixed and matched to create different levels of engagement.
Mr.
Tola Barrow, acting Chief Enterprise Solutions Officer, MTN Nigeria, described
mobile advertising as a targeted and effective engagement platform, according
to Barrow “This service leverages the combined potential of the mobile phone,
the world’s most personal device, and the largest family of mobile subscribers
in Nigeria to provide new ways for businesses to engage customers. MTN Nigeria
is committed to adding value to lives and helping to drive the growth of
Nigerian businesses by delivering tailor-made, productivity-enhancing solutions
to every part of this vast country,”
In
his presentation, Mr. Lazarus Muchenje, CEO, In Target Africa, highlighted the
business imperative for brands and marketers to adopt mobile advertising as a
cost-effective means of reaching a profiled target audience and deliver
comprehensive and watertight integrated marketing communications plans on a
budget-friendly platform.
“People
look at their mobile phones an average of one hundred times every day.
Everything is gravitating to mobile, even as the mobile phone has become a
lifestyle tool. Using mobile, we monitor our health, buy products and move
money around. Advertising naturally becomes the next frontier on mobile,” he
said.
Also
to attest, Mr. Dayo Elegbe, CEO, Sponge Group, said that after taking the
decision to use the service, he was overwhelmed by the positive response he got
from clients. “The response and demand for products yielded high results and
delivered great value for the amount we had spent.”
If you are thinking of advertising in Nigeria, please
contact PoiseMedia Communications at www.poisemedianigeria.com or check our contact at the bottom of this blog. We can help you
identify your market and reach them. We apply both BTL and ATL strategies to
project our clients’ brands to the right audience. We can do same for you at
very affordable price.
LilianIzuorah
Business Development Officer
PoiseMedia Communications Ltd
Reference: www.itnewsafrica.com
