Using an Advertising Agency in Nigeria (Part One)

Nigeria is indeed a huge market for most brands to contend for. With a rising population of over 150 million people, the demand for advertising agencies is on the rise. Companies want to advertise their products with the best and the most affordable agency with a good turn around time.

Nigeria has thousands of advertising agencies, ranging from small, large to multinational agencies. It is very interesting that international agencies are now forming alliances with Nigeria Ad agencies ranging from Insight, forming alliance with Grey, Rosabel with Leo Burnett Worldwide, SO&U with Saatchi & Saatchi etc. We now have international agencies coming into the Nigerian market such as 141 worldwide, Mediacom etc. This article is advising advertising how to select an agency to work with.

People often think of advertising agencies as managing large, expensive ad campaigns for big brands. But most advertising agencies make their money by running small ad campaigns and placing advertising in local media. Advertising agencies can benefit any size business, as long as you keep in mind the best way to use the agency, and to use advertising, for your particular business.

5 Tips for Projecting the Uniqueness of Your Product to Customers in Nigeria

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Develop savvy strategies

Strategies include ascertaining the opinion of your customer base, figuring out who your competitors are in your local area, and doing basic research on what appeals to your primary demographic group.

·         Come up with nice tactics

You can hand out fliers to people in your neighbourhood or voluntarily send holiday cards to potential customers or affiliates.