There are so many goods and services
in the Nigerian market today creating room for varieties. Many businesses
involved in the production of goods and services are short of monopoly as most
of them are into production of similar goods and services which satisfy the
same needs of the consumer. Advertising competition has become fiercer than
ever, all in the bid to make target audience opt for a particular brand over
the other.
In achieving increased sales or
services beyond that of the competitors’, many organisations take up different
advertising strategies. However, as a business owner or organisation, what you
need is differentiation; this is a very wise strategy to adopt within a competitive
market system in order to get attention.
Many consumers mistake the identity of brands because they all seem
alike. What you need do therefore, to make your brand to stand out and be the
choice of your consumers’ satisfaction is to bring out your Selling Point
(Unique Selling Proposition)
