Nigeria is indeed a huge market for most brands to contend for. With a rising population of over 150 million people, the demand for advertising agencies is on the rise. Companies want to advertise their products with the best and the most affordable agency with a good turn around time.
Nigeria has thousands of advertising agencies, ranging from
small, large to multinational agencies. It is very interesting that
international agencies are now forming alliances with Nigeria Ad agencies
ranging from Insight, forming alliance with Grey, Rosabel with
Leo Burnett Worldwide, SO&U with Saatchi & Saatchi etc. We
now have international agencies coming into the Nigerian market such as 141
worldwide, Mediacom etc. This article is advising advertising how to select an
agency to work with.
People often think of advertising agencies as managing
large, expensive ad campaigns for big brands. But most advertising agencies
make their money by running small ad campaigns and placing advertising in local
media. Advertising agencies can benefit any size business, as long as you keep
in mind the best way to use the agency, and to use advertising, for your
particular business.
Expertise
Many businesses turn to advertising agencies for their
expertise and specialized knowledge. Small businesses, in particular, may not
have their own marketing department, and so may need the depth of expertise an
agency can provide. Agencies will usually have access to researchers, media
buyers, artists, film makers and other experts who can provide advertising
know-how that small businesses cannot afford to hire for themselves. Small
advertising agencies may specialize in one particular area of expertise, such
as online advertising, so it is important that you know what type of
advertising you are interested in before choosing an agency.
Saving Time
Using an advertising agency can save a business valuable
time. Hiring an advertising agency means that you and your staff do not need to
spend time developing an advertising campaign. This is especially important if
you do not have staffs that are dedicated to advertising work. Hiring an agency
will free your staff to do what they have been trained for. Most small business
owners are busy enough running their business to give the creation of an ad
campaign the time and energy it needs. So, hiring an agency can also free you
to spend more time running your business.
Saving Money
Although it may seem as though hiring an advertising agency
will be expensive, you need to consider that an agency can save you a lot of
money on ad placement. Most agencies are given discounts by publishers, and
radio and TV stations, so they can get cheaper rates than someone dealing
directly. Agencies can also easily redesign ads to be more effective while
taking up a smaller amount of space, saving your business more money.
Brand Development
Even for experienced businesses, developing a brand can be a
complex undertaking. Advertising agencies can help this process by developing
logos and advertising that will develop brand awareness. They can also provide
you with research that will allow you to target the most effective market.
Agencies can also help design your ads for individual media so that you can get
the most effective advertising in each market.
At Poise Media Nigeria, we are here to help you understand
what the market is about, help you better understand who and what your audience
are, presenting holistic view on how to create, design, develop and package
advertising that appeals to your consumers through your Selling Point, so why
don’t you send us an email at info@poisemedianigeria.com today and be the
difference.
