Some business problems are harder to fix than others. But very few problems can be as frustrating and difficult to address as an unhappy customer. Because here in Nigeria, and just like everywhere else in the world, one unhappy and dissatisfied customer can result in many more losses for your business –remember the ‘one happy customer produces a hundred more patronage’ rule?
Addressing this issue could be a bit difficult, and that's because there's no single way to "fix" a broken customer relationship. Every situation -- and every customer -- is different. And the success of your business largely depends on your ability to listen, adapt, evolve, and rise to the challenge.
Yet there are important techniques that every small business (and even larger corporations) can use to win back unhappy or dissatisfied customers. Put these methods to work, and you'll have the tools you need to turn even the most ardent critic into a loyal -- and vocal -- repeat customer. In today's business climate, this could make the difference between success and failure for any small business.
