Tuesday, July 28, 2015

5 Reasons Why You Must Advertise In Lagos, Nigeria

Nigeria has a population of over 150 million people and Lagos alone has a population of over 25 million. This is a very huge market potential for those looking to advertise in Nigeria. Sending email is free, creating a Facebook page is free, Twitter outreach is free, cold-calling is free, publicity is free, referrals are free and advertising costs money.

So why is it that even with all of these wonderfully low cost and free ways to promote your business we contend that you must make advertising one of your core lead generation tactics?

Thursday, July 23, 2015

Ways of Utilizing Customer Feedback in Nigeria

Customer feedback guides and informs your decision-making and influences your product roadmap. It’s also essential for measuring customer satisfaction among your current customers.
But the question is: What are you doing with that customer feedback? Are you using those customer thoughts, ideas and opinions to strengthen their experience with your organization? Before you begin collecting feedback from customers, you need to make sure you have clearly defined why you are seeking feedback.

Monday, June 22, 2015

5 Reasons Why You Must Advertise In Lagos, Nigeria

Sending email is free, creating a Facebook page is free, Twitter outreach is free, cold-calling is free, publicity is free, referrals are free and advertising costs money.

So why is it that even with all of these wonderfully low cost and free ways to promote your business we contend that you must make advertising one of your core lead generation tactics?

Monday, June 8, 2015

5 Internet Advertising Techniques that will help you reach your online target audience effectively in Nigeria

Advertising plays a vital role in making any product or service a success. No matter how great your product or service is,bad marketing or nomarketing at all can reduce your sales and profit.

Most companies and business owners have been using internet to advertise and market their product since the advent of the Internet, making it one of the most prominent medium to share information, promote offers or to create brand value and brand recall.
In order to advertise on the internet, first, you need to ask yourself, if your product, business or services needs internet advertising?You must know who your target audience is and if internet advertising is the best medium to reach them. You must also know the importance and benefits of internet advertising for better business prospects. Nonetheless, Internet advertising can be used by any business, large, medium or small.

Monday, April 20, 2015


Many Nigerian business owners and managers struggle everyday with how to implement effective sales. Yea, while there is no one way solution to implementing effective sales that doesn’t mean your marketing technique should be complicated. With the right marketing techniques you can build your business and meet your company’s goals and objectives.

Here are seven must try effective techniques for building your business;

•    Identify and promote the unique selling proposition:You need to separate your product from other competitive brands. Find or create a reason for customer to do business with you instead of your competitor who are offering the same or similar product, determine your unique selling proposition and advantage you offer to customers that your competitors do not offer. Promote your advantage in all of your advertising. Show customers the special benefits they receive from doing business with you.

Wednesday, April 15, 2015

Using Below the line (BTL) advertising to promote your business in Lagos, Nigeria

You want your brand to have a meaningful connection with your customers but you don’t have a lot of money to promote your brand. Well,below the line advertising is the marketing method for you.

Below the line marketing is directed to your target audience, and you can customize the message and the market to specific market segments with extremely relevant information and offers.
With BTL advertising you can deliver a highly targeted, personal message to your customers. It makes consumers get to touch, feel, and experience a product or service.  It’s also obviously cost-effective than other forms of advertising promotion.

Tuesday, April 7, 2015

Challenges facing the Nigeria Advertising Industry

As glamorous as the Nigeria Advertising industrymay seem, there are still some major challenges facing the industry.We have challenges from the society to the environment, to clients,to fellow media practitioners in advertising agencies and lots more.

I will like to talk briefly on some of these challenges

•    Poor Reproduction/Transmission of Advertisements: Poor reproduction or transmission of quality ads has always been an issue in the Nigeria media.The print media, especially thenewspapers are known for poor reproduction of advertisements. With some newspapers there’s never a case of trying to improve on the quality of the material from the agency but always a case of poor quality reproduction. Sometimes,the ad is smudged or over linked, sometimes, it is so faint that it’s hardly readable. With the TV medium, you sometimes have pictures without sound or the other way round.

Tuesday, March 31, 2015

MTN Business set to Motivate Mobile Advertising in Nigeria

A mobile media advertising opportunities forum was held recently in Lagos, Nigeria.  The forum which was organized by MTN Business, (The business-to-business unit of MTN Nigeria) in collaboration with In Target Africa, elaborated on the new business opportunities in the Nigeria advertising industry due to the increasing use of mobile devices.

According to MTN Business, in a world where more and more of our daily critical activities are increasingly done on the go, mobile devices have emerged the next viable platform which today’s marketing professionals interested in delivering effective integrated marketing communications campaigns can no longer afford to ignore or leave out.

Sunday, March 29, 2015

The Conflict between Advertising Practitioners Council of Nigeria (APCON) and GuinnessNigeria Plc. Continues…

Advertising Practitioners Council of Nigeria(APCON) is still on the verge of getting rid of unhealthy practices andpromoting responsible ethical advertising practice in the Nigerian advertising industry.

APCON, through its Advertising Standards Panel (ASP), has embarked on reformative steps. Setting up steps to settle issues related to debt between agencies and media owners. They formed the APCON Special Committee on Media Debt Issue (ASCOMDI), which was inaugurated in 2007.

Monday, March 9, 2015

The Advertising Council of Nigeria (APCON) pleads with Politicians to comply with thelaws andRegulations of Advertising

The Advertising Council of Nigeria (APCON) last Wednesdayin Lagos called on election candidates and their supporters, political advertising consultants and managers of mass media organizations to exercise restraint and comply with relevant laws and regulations on political advertising especially during the 2015 general elections.

Monday, February 16, 2015


Marketing is the methodology of communicating the value of a product or service to customers for the purpose of selling that product or service. Marketing techniques include choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and advertising a product's value to the customer. From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. Marketing blends art and applied science (such as behavioral sciences) and makes use of information technology.

The functions of marketing are those professional actions marketer should undertake in order to achieve your set marketing objectives. Some of the functions are...

Wednesday, February 11, 2015

Importance of Brand Activation in Lagos, Nigeria

Have you ever tried to buy a laptop and hp product comes to mind? Have you tried searching for something on the internet and the first thing that you think of is Google? or have you ever been to the supermarket to buy groceries and the goods that come to mind are Milo, Peak milk, Coca-Cola, Morning Fresh, Omo detergent, Blue Band etc…? Well, these are not mere coincidence. Whether we choose to believe it or not everything is branded from what we eat, what we wear, programs we listen to or watch on TV, the people we interact with, the house we live in, and even our everyday activities. The world is a branded place and this is as a result of brand activation. This is especially true in Nigeria from time past and even now.

Let’s take a quick look at the definition of brand activation;
Brand activation is a marketing process which is sometimes called brand engagement; it focuses on building a longer term emotional connection between the brand and the customer. It is a marketing process of bringing a brand to life through creating brand experience.

Tuesday, February 3, 2015

Outdoor Advertising Association of Nigeria(OAAN) shuns Illegal billboards installation

  The Nigeria out-of-home advertising industry is no doubt enormous, yet the business has its excruciating challenges and illegalized display of outdoor advertising is one of them. Regarding that, I will like to share a report I saw on the outdoor governing bodies of Nigeria giving a plea to that effect.
Last November, the Outdoor Advertising Association of Nigeria (OAAN) cautioned politicians and other individuals regarding the use of indiscriminating and illegal installation of billboards for electioneering campaigns, saying that such act will impact negatively on the environment as well as create new challenges for the industry.
According to the report given by Brand work Nigeria, the plea was made at the end of its extra-ordinary General meeting held at Obasanjo Legacy resort in Abeokuta, Ogun State. The president of the association, Mr. Charles Chijide made it known that any group of individuals who engages in the practice in whatever form, for whatever purposes and under any guise will be committing an act of illegality.

Monday, January 26, 2015

Introducing “MYBRANDI” The first P6 LED Screen in the Nigerian Outdoor Advertising

The Audience and Brands Consulting Limited has launched an amazing four- face first P6 LED hydraulic 360 degree rotational mobile electronic billboard into the Nigeria Out-of -home Advertising market.The mobile electronic board which comes with features like audio visual and static pictures could also be used as activation rig that provides on the spot engagement and interaction for brands.

Monday, January 19, 2015

5 major Advertising Appeals used in Lagos, Nigeria

You know that feeling you get when you see or hear a funny, cute, bold, deceptive, colorful, attractive or inspiring advert on television, billboard, or while listening to your radio;  that emotion it triggers and the reaction it brings…that’s an advertising appeal used by advertisers to influence consumers to purchase a product, use a service or support a cause. Appeals speak to an individual’s needs, wants or interest.Same way advertisers use different media to promote a brand or service, they also use different approaches to appeal to their target customers.

Here are five major types of advertising appeals commonly used in Lagos

EMOTIONAL APPEAL: This form of advertising appeal is related to an individual’s social and psychological needs for purchasing certain products and services. Many consumers are emotionally motivated or driven to make certain purchases and this is the most commonly used by Lagos advertisers because it influences customers to buy the products or services due to emotional stimulation. Emotional appeal can be further broken down into two categories: personal appeal and social appeal. The personal emotions encourage individuals to buy products for the comfort, safety, stimulation, self-esteem, pleasure, joy, happiness where as social appeal encourages people to buy the products for recognition, affiliation, acceptance, status, etc.

Wednesday, January 7, 2015

Different types of Newspaper Advertising in Lagos Nigeria

Newspaper advertising as a valuable marketing tool cannot be over emphasized, asides the fact that it helps increase business awareness to the public and helps businesses / brands reach their different target market. Newspaper advertising is also a commonly used and traditional method for capturing the attention of customers to a business, sale or a services being offered.

There are over 30 major news papers in Nigeria. The leading newspapers in Nigeria remains Guardian Newspaper, Punch Newspaper, Businessday Newspaper, Thisday Newspaper, DailyTrust, The Sun ETC. For more on types of newspaper in Nigeria, read our articles on Newspaper rating in Nigeria.

Monday, December 15, 2014

7 reasons why you should advertise your business in Lagos,this holiday season

Think you have a great business or product? Unfortunately, no one's going to know about it unless you advertise. But by now, I'm sure that you don't need another article telling you that you need to advertise in order to grow your business. You already knew that.
The end of the year holiday season is upon us. So what makes it important to advertise in Lagos during this period? It’s not difficult to figure out if you live or have ever been to Lagos.
A lot of money is spent on products/services purchases in Nigeria during this period. Trading and sales increase exponentially especially in Lagos (the most populous city in Nigeria) which has an estimated population of over 21 million.

Monday, December 1, 2014

Advantages of Magazine Advertising in Lagos, Nigeria

The magazine medium’s essential strength lies in the active way in which readers choose and use their magazines. Magazines are an active medium, with the reader in control. Readers become deeply engaged with their magazines. As a result of a strong relationship, a bond of trust grows up between the reader and his or her chosen magazines. Reading a favourite magazine is like talking with a friend.

A reader’s identification with an engaging magazine can go well beyond the simple provision of information and ideas. When a magazine strikes a chord it can reinforce the reader’s own self-image. Readers give commitment to their magazines. The time spent reading is substantial, and the copies are read thoroughly. Copies tend to be read repeatedly, often picked up more than once in a day. The magazine industry in Nigeria has recorded significant growth and more magazines are coming out.

Sunday, November 23, 2014

Difference Between Advertisingand Marketing in Lagos, Nigeria

With so many businesses in Lagos, the need to advertise is becoming increasingly necessary. But the fact remains that many people often times confuse marketing with advertising or vice versa. Yes, while both components are important towards achieving the same end result which is getting a product or service sold, they are distinct from each other. Knowing and understanding the difference between marketing and advertising will help your company grow tremendously. Thus, I felt that it is worth taking a closer look at, so as to shed some light.

Monday, November 17, 2014

Choosing an effective advertising strategy for your business in Lagos, Nigeria

Determining what advertising strategy to use for your brand is one crucial and important aspect of business growth and management. An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers in the hopes of persuading and convincing them to buy those products and services.

If money were no issue, it would be easy to decide which advertising medium to go with, youprobably would go with all butunfortunately, the reality is that even with a large advertising budget, it is a challenge to create memorable advertising.

So unless you have truck full of money, it is advisable you go with the most effective and efficient medium. Especially for small scale businesses with limited resources and is unable to devote much money as a big corporationor organization. Notwithstanding a highly effective advertising campaign can still be developed,the key is creative and flexible planning, based on an indepth knowledge of the target consumer and the avenues that can be utilized to reach the consumers.

These three elements should always be put into consideration when choosing an effective advertising strategy...

Search for more information

For further inquiry

Please contact Victor Ariyibi at

+234 - 818 547 6473.

This blog is powered by Poisemedia Communications Ltd. Nigeria