Advertising Practitioners Council of Nigeria(APCON) is still on the verge of getting rid of unhealthy practices andpromoting responsible ethical advertising practice in the Nigerian advertising industry.
APCON, through its Advertising Standards Panel (ASP), has embarked on reformative steps. Setting up steps to settle issues related to debt between agencies and media owners. They formed the APCON Special Committee on Media Debt Issue (ASCOMDI), which was inaugurated in 2007.
ASP, on the other hand, is a statutory committee of the council, which was set up by law to ensure compliance with advertising standards and laws in Nigeria.