With so many businesses in Lagos, the need to advertise is becoming increasingly necessary. But the fact remains that many people often times confuse marketing with advertising or vice versa. Yes, while both components are important towards achieving the same end result which is getting a product or service sold, they are distinct from each other. Knowing and understanding the difference between marketing and advertising will help your company grow tremendously. Thus, I felt that it is worth taking a closer look at, so as to shed some light.
Sunday, November 23, 2014
Monday, November 17, 2014
If money were no issue, it would be easy to decide which advertising medium to go with, youprobably would go with all butunfortunately, the reality is that even with a large advertising budget, it is a challenge to create memorable advertising.
So unless you have truck full of money, it is advisable you go with the most effective and efficient medium. Especially for small scale businesses with limited resources and is unable to devote much money as a big corporationor organization. Notwithstanding a highly effective advertising campaign can still be developed,the key is creative and flexible planning, based on an indepth knowledge of the target consumer and the avenues that can be utilized to reach the consumers.
These three elements should always be put into consideration when choosing an effective advertising strategy...
Friday, November 14, 2014
Here are some tips to help you successfully create a unique and catchy brand name;
• Simplicity: Keep it brief and concise. Avoid alphabet soup; names that are composed of initials are meaningless. They most times get lost in the marketplace clutter; one word brands are most effective. Lengthy, multiple word names lead to truncation. When people abbreviate your name, you lose control over your brand. It must be communicated, pronounceable, recognizable and easily remembered
Tuesday, November 11, 2014
Pros of Billboard Advertising
• Reaches a bigger audience: Billboard Ads give your brand visibility and put your name out in front of the general audience in a way that is difficult for them to forget. It can have a significantly larger reach than other advertising media. A Billboard Ad on a busy street or location, an example is the Billboard Ad of Airtel (always on with the latest tunes) at the roundabout on Allen Avenue, Ikeja, Lagos where there’s constant traffic and your potential audience is everyone who drives or walks by and your audience will see your advertisement regularly. This increases the number of times people see your ad and helps consolidate your message in the mind of your audience. The size of billboards also gives them a visual impact, making your advertising more noticeable.
Thursday, July 31, 2014
The driving force behind a little biz is usually the product that you sell. Making your product is the thing that brings you joy, the part of your biz you love doing and the thing that inspired you to start your biz in the first place. But often we put so much effort into making our products and not enough into the things we are doing to promote our products. And then we wonder why people aren’t knocking down our doors to buy!
Here are some tips to keep in mind…
Friday, March 21, 2014
Lots of people have mailed and called me, asking for newspaper circulation Nigeria. I know lots of people are confused as to which newspaper to advertise across the country, I always advice people that it depends on their target market and where they are located. That is why I have taken time today to write on the media statistics you should consider before placing Newspaper Ad in Nigerian Newspapers. These statistics are people’s opinion taken on the street. We are not claiming to be absolute with these figures. We hope you find this information useful.
Thursday, February 20, 2014
Your brand is the identity of your business and your product. It lets you build strong product recognition and positive product association for your particular product without having to depend on the same generic terms as all your competitors. By itself, high brand awareness does not guarantee that the consumer will prefer one business over another, but without a distinct and well-known identity, your business won’t even be in the running.
Saturday, January 4, 2014
Improving brand visibility through advertising and marketing in Nigeria (Lagos, Abuja, Portharcourt)
Your company may offer the greatest product in the world, but unless any consumers are aware of it, you may not make a single sale. One of your most important jobs as a business owner is to create brand awareness for your product. To ensure your product gets the best visibility possible, consider a wide variety of marketing strategies and options. Once you start making sales, ensure that the quality of your product doesn't drop, as word-of-mouth recommendations can promote your brand with no cost to you.
Friday, November 29, 2013
Nigeria is indeed a huge market for most brands to contend for. With a rising population of over 150 million people, the demand for advertising agencies is on the rise. Companies want to advertise their products with the best and the most affordable agency with a good turn around time.
Nigeria has thousands of advertising agencies, ranging from small, large to multinational agencies. It is very interesting that international agencies are now forming alliances with Nigeria Ad agencies ranging from Insight, forming alliance with Grey, Rosabel with Leo Burnett Worldwide, SO&U with Saatchi & Saatchi etc. We now have international agencies coming into the Nigerian market such as 141 worldwide, Mediacom etc. This article is advising advertising how to select an agency to work with.
People often think of advertising agencies as managing large, expensive ad campaigns for big brands. But most advertising agencies make their money by running small ad campaigns and placing advertising in local media. Advertising agencies can benefit any size business, as long as you keep in mind the best way to use the agency, and to use advertising, for your particular business.
Friday, November 8, 2013
Strategies include ascertaining the opinion of your customer base, figuring out who your competitors are in your local area, and doing basic research on what appeals to your primary demographic group.
· Come up with nice tactics
You can hand out fliers to people in your neighbourhood or voluntarily send holiday cards to potential customers or affiliates.
Wednesday, June 19, 2013
There are so many goods and services in the Nigerian market today creating room for varieties. Many businesses involved in the production of goods and services are short of monopoly as most of them are into production of similar goods and services which satisfy the same needs of the consumer. Advertising competition has become fiercer than ever, all in the bid to make target audience opt for a particular brand over the other.
In achieving increased sales or services beyond that of the competitors’, many organisations take up different advertising strategies. However, as a business owner or organisation, what you need is differentiation; this is a very wise strategy to adopt within a competitive market system in order to get attention. Many consumers mistake the identity of brands because they all seem alike. What you need do therefore, to make your brand to stand out and be the choice of your consumers’ satisfaction is to bring out your Selling Point (Unique Selling Proposition)
Tuesday, May 21, 2013
With the newly installed LED screen at the Ikeja Shopping Mall popularly known as "Shoprite" Ikeja. Advertisers can now place their advert in the face of over 25,000 people coming everyday for various need ranging from electronics to house hold items.
These LED screens are so BIG and are in the face of people. Your advert can scroll in either still picture or video streaming without the audio.
The form of advertisement is very popular around Lagos and multinationals spend fortune each year advertising on this medium.
Monday, April 22, 2013
With Mobile Billboard Advertising you can't turn the page, change the station, or switch to another channel. Some of the mobile advertising we have in Nigeria includes, Taxi Top Ad, Taxi Body Branding, BRT Bus Branding, Keke Napep branding Etc.
The Right Place at the Right Time – Mobile Advertising will steer the message directly to the targeted market, capturing their attention when they are already out and about, shopping, or looking for entertainment. Novelty- Because this medium is so innovative, it will offer the client a unique way to gain the "wow" factor and attract both public and media interest.
Monday, March 4, 2013
Of course, you want your company to grow, but the economy sucks and money is tight. What you've been doing seems to be working ok, and you're just not convinced that putting extra money towards advertising is the best way you could spend it. But think again. The experts recommend investing at least 3-5% of your annual revenue back into your advertising, and more if you have a large amount of competition or aggressive competition (I’d advice more personally). Here is Effective Advertising Solutions' Top 9 Reasons why You Should Advertise.
Tuesday, October 16, 2012
"Advertising is on its deathbed and it will not survive long, having contracted a fatal case of new technology."
Roland T. Rust and Richard W. Oliver
False alert. The days when Advertising was limited to television and newspaper impressions are long gone. As it is, new and more innovative methods of advertising goods and services have sprung up, and no human advancement has helped this upward surge more than technology. People are now looking for new types of advertising appeals that they can target. Many of these new-age advertising methods are a result of the advent of the Internet, while some of the trends are just novel ideas that have transformed mundane advertising media into brilliant and witty methods! Here are some modern advertising methods that are being used to advance brands the world over and with much success:
Web Banner Advertising
Wednesday, September 19, 2012
Below the line advertising is an advertising strategy in which a product is promoted in mediums other than radio, television, billboards, print, film and the internet. Types of below the line advertising commonly used in Nigeria include handbills, Tele-maketing, email, bulk sms, experiential marketing, websites & online banners, trade shows, social media, electronic mail and posters; this advertising type tends to be less expensive and more focused.
The below the line ad method has a lot of credit to its system because in an unusual way it stand out of all the known methods of adverts used here in Nigeria. Here are some of the many advantages you get from using BTL to advertise your product…
Thursday, June 7, 2012
Online or Internet advertising, as the name implies, is all about advertising products and services over the Internet. More and more people are opting for online advertising in Nigeria because of the many advantages of this type of marketing over traditional advertising methods such as classified ads in newspapers, radio, TV, direct mail marketing, telephone marketing and the use of banners among others.
Internet advertising is huge
Nigeria falls among the top 10 most internet users in the world. With the growth of information on the World Wide Web, so has growth the amount of time people spend on it, which has in turn generated a new market for internet advertising. Some of the wealthiest companies in the world have made sure that they get a piece of the internet marketing pie, and for a good reason.
Internet advertising is targeted
Wednesday, May 2, 2012
In Nigeria, marketing new products which has existing competitors has been of great worry to the producers. This is because the other existing product has giving their costumers good reasons to stick to them by satisfying their expectations at an affordable rate. Business owners know that they must have a business competitor analysis and a strategic plan to engage competition. Question here is, will the plans be able to make the competition they face irrelevant?
Friday, April 13, 2012
Some business problems are harder to fix than others. But very few problems can be as frustrating and difficult to address as an unhappy customer. Because here in Nigeria, and just like everywhere else in the world, one unhappy and dissatisfied customer can result in many more losses for your business –remember the ‘one happy customer produces a hundred more patronage’ rule?
Addressing this issue could be a bit difficult, and that's because there's no single way to "fix" a broken customer relationship. Every situation -- and every customer -- is different. And the success of your business largely depends on your ability to listen, adapt, evolve, and rise to the challenge.
Yet there are important techniques that every small business (and even larger corporations) can use to win back unhappy or dissatisfied customers. Put these methods to work, and you'll have the tools you need to turn even the most ardent critic into a loyal -- and vocal -- repeat customer. In today's business climate, this could make the difference between success and failure for any small business.
Thursday, March 29, 2012
As Easter is around the corner, I thought I should give a few tips on how to prepare for seasonal marketing and make the most of it. When you think of seasonal marketing the first ideas that probably pop into your mind are typical holidays like Valentine, Easter, Eid-el-Fitri, Sallah, Christmas and the other holidays on the calendar, but seasonal marketing is more than that. True, seasons for your business could be all the above-mentioned, yet it could also be various causes important to you e.g helping AIDS patients, Cancer patients etc. or your business cycle anniversary i.e the period your business started, let’s say your company or organisation’s birthday. Examples of brands that run ‘birthday’ promos are: Globacom, Mr Biggs, First Bank, Skye Bank, etc.