Newspaper advertising in Lagos is a valuable marketing tool that helps businesses reach their target audience. Even in this modern age of multiple advertising channels where people get their news from different sources making it seem as though newspaper advertising isn't as effective as it once was. This doesn't mean newspaper ads won’t be effective but it means newspaper advertising needs to be planned and done more strategically.
Newspaper advertising is one of the oldest methods of advertising available to companies of all sizes and budgets, whether small scale, medium scale or large scale businesses, and it can still be extremely effective when utilized and applied properly
Some types of ads will be more effective than others. It will depend on your target audience, the type of products you offer and where the ad is seen.
The various types of newspaper adverts are Display ads, Classified ads, Spotlight ads, Business Card ads and Circular ads.