Sunday, March 29, 2015

The Conflict between Advertising Practitioners Council of Nigeria (APCON) and GuinnessNigeria Plc. Continues…

Advertising Practitioners Council of Nigeria(APCON) is still on the verge of getting rid of unhealthy practices andpromoting responsible ethical advertising practice in the Nigerian advertising industry.

APCON, through its Advertising Standards Panel (ASP), has embarked on reformative steps. Setting up steps to settle issues related to debt between agencies and media owners. They formed the APCON Special Committee on Media Debt Issue (ASCOMDI), which was inaugurated in 2007.
ASP, on the other hand, is a statutory committee of the council, which was set up by law to ensure compliance with advertising standards and laws in Nigeria.

Monday, March 9, 2015

The Advertising Council of Nigeria (APCON) pleads with Politicians to comply with thelaws andRegulations of Advertising

The Advertising Council of Nigeria (APCON) last Wednesdayin Lagos called on election candidates and their supporters, political advertising consultants and managers of mass media organizations to exercise restraint and comply with relevant laws and regulations on political advertising especially during the 2015 general elections.

Monday, February 16, 2015


Marketing is the methodology of communicating the value of a product or service to customers for the purpose of selling that product or service. Marketing techniques include choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and advertising a product's value to the customer. From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. Marketing blends art and applied science (such as behavioral sciences) and makes use of information technology.

The functions of marketing are those professional actions marketer should undertake in order to achieve your set marketing objectives. Some of the functions are...

Wednesday, February 11, 2015

Importance of Brand Activation in Lagos, Nigeria

Have you ever tried to buy a laptop and hp product comes to mind? Have you tried searching for something on the internet and the first thing that you think of is Google? or have you ever been to the supermarket to buy groceries and the goods that come to mind are Milo, Peak milk, Coca-Cola, Morning Fresh, Omo detergent, Blue Band etc…? Well, these are not mere coincidence. Whether we choose to believe it or not everything is branded from what we eat, what we wear, programs we listen to or watch on TV, the people we interact with, the house we live in, and even our everyday activities. The world is a branded place and this is as a result of brand activation. This is especially true in Nigeria from time past and even now.

Let’s take a quick look at the definition of brand activation;
Brand activation is a marketing process which is sometimes called brand engagement; it focuses on building a longer term emotional connection between the brand and the customer. It is a marketing process of bringing a brand to life through creating brand experience.

Tuesday, February 3, 2015

Outdoor Advertising Association of Nigeria(OAAN) shuns Illegal billboards installation

  The Nigeria out-of-home advertising industry is no doubt enormous, yet the business has its excruciating challenges and illegalized display of outdoor advertising is one of them. Regarding that, I will like to share a report I saw on the outdoor governing bodies of Nigeria giving a plea to that effect.
Last November, the Outdoor Advertising Association of Nigeria (OAAN) cautioned politicians and other individuals regarding the use of indiscriminating and illegal installation of billboards for electioneering campaigns, saying that such act will impact negatively on the environment as well as create new challenges for the industry.
According to the report given by Brand work Nigeria, the plea was made at the end of its extra-ordinary General meeting held at Obasanjo Legacy resort in Abeokuta, Ogun State. The president of the association, Mr. Charles Chijide made it known that any group of individuals who engages in the practice in whatever form, for whatever purposes and under any guise will be committing an act of illegality.

Monday, January 26, 2015

Introducing “MYBRANDI” The first P6 LED Screen in the Nigerian Outdoor Advertising

The Audience and Brands Consulting Limited has launched an amazing four- face first P6 LED hydraulic 360 degree rotational mobile electronic billboard into the Nigeria Out-of -home Advertising market.The mobile electronic board which comes with features like audio visual and static pictures could also be used as activation rig that provides on the spot engagement and interaction for brands.

Monday, January 19, 2015

5 major Advertising Appeals used in Lagos, Nigeria

You know that feeling you get when you see or hear a funny, cute, bold, deceptive, colorful, attractive or inspiring advert on television, billboard, or while listening to your radio;  that emotion it triggers and the reaction it brings…that’s an advertising appeal used by advertisers to influence consumers to purchase a product, use a service or support a cause. Appeals speak to an individual’s needs, wants or interest.Same way advertisers use different media to promote a brand or service, they also use different approaches to appeal to their target customers.

Here are five major types of advertising appeals commonly used in Lagos

EMOTIONAL APPEAL: This form of advertising appeal is related to an individual’s social and psychological needs for purchasing certain products and services. Many consumers are emotionally motivated or driven to make certain purchases and this is the most commonly used by Lagos advertisers because it influences customers to buy the products or services due to emotional stimulation. Emotional appeal can be further broken down into two categories: personal appeal and social appeal. The personal emotions encourage individuals to buy products for the comfort, safety, stimulation, self-esteem, pleasure, joy, happiness where as social appeal encourages people to buy the products for recognition, affiliation, acceptance, status, etc.

Wednesday, January 7, 2015

Different types of Newspaper Advertising in Lagos Nigeria

Newspaper advertising as a valuable marketing tool cannot be over emphasized, asides the fact that it helps increase business awareness to the public and helps businesses / brands reach their different target market. Newspaper advertising is also a commonly used and traditional method for capturing the attention of customers to a business, sale or a services being offered.

There are over 30 major news papers in Nigeria. The leading newspapers in Nigeria remains Guardian Newspaper, Punch Newspaper, Businessday Newspaper, Thisday Newspaper, DailyTrust, The Sun ETC. For more on types of newspaper in Nigeria, read our articles on Newspaper rating in Nigeria.

Monday, December 15, 2014

7 reasons why you should advertise your business in Lagos,this holiday season

Think you have a great business or product? Unfortunately, no one's going to know about it unless you advertise. But by now, I'm sure that you don't need another article telling you that you need to advertise in order to grow your business. You already knew that.
The end of the year holiday season is upon us. So what makes it important to advertise in Lagos during this period? It’s not difficult to figure out if you live or have ever been to Lagos.
A lot of money is spent on products/services purchases in Nigeria during this period. Trading and sales increase exponentially especially in Lagos (the most populous city in Nigeria) which has an estimated population of over 21 million.

Monday, December 1, 2014

Advantages of Magazine Advertising in Lagos, Nigeria

The magazine medium’s essential strength lies in the active way in which readers choose and use their magazines. Magazines are an active medium, with the reader in control. Readers become deeply engaged with their magazines. As a result of a strong relationship, a bond of trust grows up between the reader and his or her chosen magazines. Reading a favourite magazine is like talking with a friend.

A reader’s identification with an engaging magazine can go well beyond the simple provision of information and ideas. When a magazine strikes a chord it can reinforce the reader’s own self-image. Readers give commitment to their magazines. The time spent reading is substantial, and the copies are read thoroughly. Copies tend to be read repeatedly, often picked up more than once in a day. The magazine industry in Nigeria has recorded significant growth and more magazines are coming out.

Sunday, November 23, 2014

Difference Between Advertisingand Marketing in Lagos, Nigeria

With so many businesses in Lagos, the need to advertise is becoming increasingly necessary. But the fact remains that many people often times confuse marketing with advertising or vice versa. Yes, while both components are important towards achieving the same end result which is getting a product or service sold, they are distinct from each other. Knowing and understanding the difference between marketing and advertising will help your company grow tremendously. Thus, I felt that it is worth taking a closer look at, so as to shed some light.

Monday, November 17, 2014

Choosing an effective advertising strategy for your business in Lagos, Nigeria

Determining what advertising strategy to use for your brand is one crucial and important aspect of business growth and management. An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers in the hopes of persuading and convincing them to buy those products and services.

If money were no issue, it would be easy to decide which advertising medium to go with, youprobably would go with all butunfortunately, the reality is that even with a large advertising budget, it is a challenge to create memorable advertising.

So unless you have truck full of money, it is advisable you go with the most effective and efficient medium. Especially for small scale businesses with limited resources and is unable to devote much money as a big corporationor organization. Notwithstanding a highly effective advertising campaign can still be developed,the key is creative and flexible planning, based on an indepth knowledge of the target consumer and the avenues that can be utilized to reach the consumers.

These three elements should always be put into consideration when choosing an effective advertising strategy...

Friday, November 14, 2014


Creating a unique brand name for your company or product is a crucial step in brand building. A unique name distinguishes your brand from other competitive or related brands. You want your customers to instantly remember your name and brand even if they’ve only heard it once. So your name should not just be unique but intriguing as well.

Here are some tips to help you successfully create a unique and catchy brand name;

•    Simplicity: Keep it brief and concise. Avoid alphabet soup; names that are composed of initials are meaningless. They most times get lost in the marketplace clutter; one word brands are most effective. Lengthy, multiple word names lead to truncation. When people abbreviate your name, you lose control over your brand. It must be communicated, pronounceable, recognizable and easily remembered

Tuesday, November 11, 2014


Billboard Advertising is no doubt one of the oldest forms of advertising in Lagos state. Its purpose is not just to persuade customers or target audience to do something but to also get them to always remember your products/services/brand.

Pros of Billboard Advertising

•    Reaches a bigger audience:  Billboard Ads give your brand visibility and put your name out in front of the general audience in a way that is difficult for them to forget. It can have a significantly larger reach than other advertising media. A Billboard Ad on a busy street or location, an example is the Billboard Ad of Airtel (always on with the latest tunes) at the roundabout on Allen Avenue, Ikeja, Lagos where there’s constant traffic and your potential audience is everyone who drives or walks by and your audience will see your advertisement regularly. This increases the number of times people see your ad and helps consolidate your message in the mind of your audience. The size of billboards also gives them a visual impact, making your advertising more noticeable.

Thursday, July 31, 2014

Tips for successful product promotion in Lagos Nigeria

The driving force behind a little biz is usually the product that you sell. Making your product is the thing that brings you joy, the part of your biz you love doing and the thing that inspired you to start your biz in the first place. But often we put so much effort into making our products and not enough into the things we are doing to promote our products. And then we wonder why people aren’t knocking down our doors to buy!

Here are some tips to keep in mind…

Friday, March 21, 2014

Nigerian Newspaper Penetration (Comparing Abuja, Kano, Lagos, Rivers)

Lots of people have mailed and called me, asking for newspaper circulation Nigeria. I know lots of people are confused as to which newspaper to advertise across the country, I always advice people that it depends on their target market and where they are located. That is why I have taken time today to write on the media statistics you should consider before placing Newspaper Ad in Nigerian Newspapers. These statistics are people’s opinion taken on the street. We are not claiming to be absolute with these figures. We hope you find this information useful.

Thursday, February 20, 2014

The Importance of Building Brand Awareness in the Nigerian Market

Your brand is the identity of your business and your product. It lets you build strong product recognition and positive product association for your particular product without having to depend on the same generic terms as all your competitors. By itself, high brand awareness does not guarantee that the consumer will prefer one business over another, but without a distinct and well-known identity, your business won’t even be in the running.

Saturday, January 4, 2014

Improving brand visibility through advertising and marketing in Nigeria (Lagos, Abuja, Portharcourt)

Your company may offer the greatest product in the world, but unless any consumers are aware of it, you may not make a single sale. One of your most important jobs as a business owner is to create brand awareness for your product. To ensure your product gets the best visibility possible, consider a wide variety of marketing strategies and options. Once you start making sales, ensure that the quality of your product doesn't drop, as word-of-mouth recommendations can promote your brand with no cost to you.

Friday, November 29, 2013

Using an Advertising Agency in Nigeria (Part One)

Nigeria is indeed a huge market for most brands to contend for. With a rising population of over 150 million people, the demand for advertising agencies is on the rise. Companies want to advertise their products with the best and the most affordable agency with a good turn around time.

Nigeria has thousands of advertising agencies, ranging from small, large to multinational agencies. It is very interesting that international agencies are now forming alliances with Nigeria Ad agencies ranging from Insight, forming alliance with Grey, Rosabel with Leo Burnett Worldwide, SO&U with Saatchi & Saatchi etc. We now have international agencies coming into the Nigerian market such as 141 worldwide, Mediacom etc. This article is advising advertising how to select an agency to work with.

People often think of advertising agencies as managing large, expensive ad campaigns for big brands. But most advertising agencies make their money by running small ad campaigns and placing advertising in local media. Advertising agencies can benefit any size business, as long as you keep in mind the best way to use the agency, and to use advertising, for your particular business.

Friday, November 8, 2013

5 Tips for Projecting the Uniqueness of Your Product to Customers in Nigeria



Develop savvy strategies
Strategies include ascertaining the opinion of your customer base, figuring out who your competitors are in your local area, and doing basic research on what appeals to your primary demographic group.

·         Come up with nice tactics
You can hand out fliers to people in your neighbourhood or voluntarily send holiday cards to potential customers or affiliates.

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For further inquiry

Please contact Victor Ariyibi at

+234 - 818 547 6473.

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